Jay Baer on Word of Mouth, the 80/20 Rule and Growth
Jay Baer talks about his new book, Talk Triggers the complete guide to creating customers using strategic, operational differentiators that compel word of mouth.
Jay Baer, CSP, CPAE has spent 25 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 34 of the FORTUNE 500. His current firm – Convince & Convert – provides word of mouth, digital marketing, and customer experience advice and counsel to some of the world’s most important brands.
His new book, Talk Triggers, is the complete guide to creating customers using strategic, operational differentiators that compel word of mouth. In the best companies, the customers do the marketing. Talk Triggers is the instruction manual for making businesses grow with customer conversation.
Mentioned in this episode:
- Talk Triggers
- Brain.fm – Try it FREE and get 20% off your first year with promo code ‘beyond’
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- Make sure to grab Shortcasts from Beyond The To-Do List by Blinkist. A Shortcast is a 7-10 min version of a podcast where you get the core takeaways.
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