Episode 14

WORK: Jay Baer shares how productivity is more perspiration than inspiration – BTTDL013

November 9th, 2012

36 mins 2 secs

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About this Episode

Jay Baer is a hype-free, social media and content strategist, speaker, and author. He founded Convince & Convert in 2008. This is the fifth marketing services firm he’s started or managed. He’s co-author of The NOW Revolution, 7 Shifts to Make Your Business Faster, Smarter, and More Social, a leading book on social business. An active angel investor, he’s also involved in an advisory capacity with several social media and content marketing start-up companies.

Covered in this episode:

The atomic half life of content is longer than any other form of marketing. - @JayBaerClick To Tweet
You can't micromanage everything. It sucks your attention away from the big picture. - @JayBaerClick To Tweet
You need to do only the things that you are uniquely qualified to do. - @JayBaerClick To Tweet
If you’re doing things other people on your team can do, you’re robbing them of opportunity. - @JayBaerClick To Tweet

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